I.
Our Story
The founding of NLS in 1989, the years that followed, and the decisions that shaped a single-chauffeur operation into a California-headquartered company with global affiliate reach.
Our StoryA dedicated section for the family that has operated NLS since 1989 and the leadership team that shapes its work today is in development.
In the meantime, the story of NLS leadership is already documented across the site — the founding in 1989, the family operation, the people on the ground, and the standards that translate intent into consistent service. The people will be named soon. The work they've built is already visible.
In the Meantime
For visitors who want to understand the people, values, and decisions that shape NLS, the substance is documented across these existing sections.
A Look Ahead
When the dedicated Leadership page launches, it will name the people who run NLS and explain the decisions and values they bring to the work.
The founding of NLS in 1989 and the family members who have shaped its direction across nearly four decades.
Current senior leadership — the people responsible for strategy, growth, and the long-term direction of NLS.
The leaders overseeing dispatch, fleet, chauffeur development, and the day-to-day operations that produce consistent service.
The team responsible for safety standards, regulatory compliance, and the documentation that supports NLS's duty of care.
The leaders managing corporate accounts, travel agent partnerships, and the long-term client relationships that define NLS.
The principles that have guided 37 years of decisions — what NLS leadership measures itself against and refuses to compromise.
A Note on Leadership
"The same family that started NLS in 1989 still runs it. The chauffeur who picked you up in the early 2000s probably still drives. The dispatcher who answered the phone a decade ago likely still answers it. We measure our work in years, not quarters."
— The NLS Editorial Voice
Journalists, partners, and procurement teams seeking direct contact with NLS leadership can reach our media team. We respond promptly and provide executive availability on request.